The Value Added of Video Production
Written by Richard DePaso 5/22/2009
Every meeting planner knows that for any large meeting A/V plays a major role in creating the staging for displaying information during presentations. However there are other equally important aspects of video production which are sometimes overlooked and omitted from meeting, convention and tradeshow planning. These aspects give added value and subsequent utility and financial return on what occurs at the event. If you include this planning and capability you are doing a more complete job for clients and providing value added and additional revenue for your company. Let’s look at not only the benefits to you but also to your client.
Tradeshow Marketing Video
If you are a convention planner running a tradeshow you know how the revenue stream is fed by exhibitors showing their product and attendees attending. The lifeblood of sustaining a show is to attract exhibitors. You can tell exhibitors about your show but there is no way for them to see and identify with how it can help them like viewing a video where they can see the show, hear and identify with the experiences and successes of current exhibitors. We recently did 4 videos for a tradeshow producer for this purpose. Each one was tailored to match the vibe and customer base of the individual show. The show sales people using this “tool” are ecstatic with their results attracting new exhibitors. The videos are on their website for easy access at the following link:
http://www.busjour.com/tradeshows.html
Presentation Recording
At every show there are presentations and seminars. A presenter has likely spent months preparing and rehearsing the perfect presentation. After the presentation, a month or even a week down the road, will people remember what was said? Did everyone who should have seen the presentation see it? Once a presentation has been made the value of the content and effort need not end nor need it be limited to only the people attending. Video taping allows the content to be documented and distributed either with media such as DVDs or put on the web allowing distribution to a much larger universe. Many times the presentations can be live streamed real time over the web to large audiences who couldn’t attend. If the presentations are part of a paid program, the distributable content such as a DVD set can be a value added to the seminar cost and a convenient alternative to note taking.
Exhibitor Publicity
If you are an exhibitor at a show you’ve spent money on your booth, on travel and on your employee accommodations. You are hoping that by exhibiting you are going to get new customers and increased business from current customers as a return on this investment. Your visitors and current customers are an ideal source for recording testimonial interviews, getting more publicity on your exhibit or having your best sales people do demos on your product or service. These can be used on your website or part of other promotional material and allow you to keep generating a return on your booth investment. The link below is a booth video for a company recently at NAB. Go to the website and click on the “Nab Show Follow Up” section.
http://www.clonwerk.it
Event Recording
Often even in difficult times as a company you want to reward your employees or generate morale and team building by sponsoring events such as golf outings, trips and dinners. Recording of these events are always well received and can be a lot of fun while adding to your goal accomplishments.
There are many more instances where video production can add favorably and financially to your venue. In a later editorial, more can be explained
Further examples of these and other tradeshow, convention and meeting video can be found on our website.
http://www.aardvarkvideo.tv/morevideos.html
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