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Women in Business - Cash Flow Videos - How to travel to shoot a video

September 6th, 2010

We just finished a video production we are very proud of and I’d like to tell you about. One of our very good customers is Susan T. Spencer, an author, entrepreneur and successful business women. She felt that women often don’t understand the concept of “Cash Flow” when they start a business and needed something to help. She designed a 5 part video training series to augment her website (www.breifcaseessentials.com) and asked us to produce it for her.

Susan lives in Las Vegas but during the summer goes to Jackson Hole Wyoming. She didn’t want to wait till her return and asked us to fly to Wyoming to record her. Now we’ve traveled as far as Brazil to shoot in the past and had a pretty good idea of what would be needed for this assignment. Because extra baggage is expensive to fly with, the first trick is to minimize equipment and weight. Susan wanted us to record her in front of a fireplace with natural light coming through a high window. She sent us a picture of the room so we could plan better. From that we knew we wanted to do this shoot with low wattage light to give a textured, diffused look matching what light was available from the window so we decided to place diffused lights close to the subject and would use a 300 Watt hair light, a 300 Watt key light and a 200 Watt fill light. We brought gel diffuser and also blue gel to balance with the ambient light and set each light to medium wide and gelled with diffusion and blue color correction.

To augment highlights in the background we used some of her built in directional lighting and arranged her mantle in the background with items of interest but not distraction. We had extra lights and neutral density gel with us in case we needed to add more lighting in the background and control the intensity.

For audio, we felt a lavalier mic would distract and therefore chose to use a mic on a boom pole.

For the hair light and also for a stand to hold a mic boom pole, we knew we needed C-Stands with booms to keep the stands out of the picture but also knew this would be a problem to fly with because of their size. Our solution was to buy compact folding stands with folding booms from a local mail order company here in Las Vegas, www.imagewest.tv. These stands also come with fillable “sandbags” for counterbalance which we filled with bottled water at Susans house. The stands folded to less than 4 feet long and didn’t need us to bring heavy sandbags; a perfect solution. Our 300 Watt lights were also from Image West.

Susan requested a teleprompter and fortunately we have one that we built several years ago out of a LCD monitor and a beam splitter which folded to a reasonably small size and together with a small Acer laptop is the perfect telepromter for travel. This we had in a small footlocker with spare lights and other small equipment.

For a tripod we knew our shot would be just about static with the telprompter which had its own stand so we decided that we could bring a light weight tripod and any moves could be done in post. The booms, our lightweight tripod, a boom pole for the mic and several other stands fit nicely into a 4 foot hard plastic tripod case. In the past we had one of these wrecked in transit so knew the key to avoid this was to pack it tight. Once we had all the stands packed we filled in the gaps with lights in padded bags and other small equipment.

We asked Susan to buy extension cords so we wouldn’t have to bring them as they are an easily bought commodity but take up a lot of case space.

We packed our Panasonic HMC 150 HD camera in a small camera case in a regular small suitcase with other small needed equipment and this was our carry on piece.

Equipment such as gels, the mic, the rest of the lights plus spares and extra bulbs in bubble wrap (On a shoot like this it is better to have spare lights and bulbs because if something goes bad, it’s unlikely you can replace it) were in another small suitcase.

One of the biggest items we brought was a 23 inch LCD unit which accepts a HDMI cable from the camera. We use this for monitoring what we are shooting rather than relying on a viewfinder and also for letting a client review footage in a realistic manner; again rather than looking at a small viewfinder image. This way there is not question as to what is recorded. We packed this monitor in it’s original box with the original styrofoam. Sometimes we hope to use the monitor a client may have at a clients location but hesitate because we need to be comfortable with the accuracy of the picture. This required that we use a large suitcase. In here I also packed my clothing and other personals.

All together we had our carry on small suitcase, the 4 foot long tripod case, a larger suitcase, the footlocker (to protect the telepromtper parts) and one more small suitcase for a completely transportable studio.  We weighed each bag and shifted a few things around to keep each bag under 50 pounds so as not to incur overweight charges at the airports.

Susan changed clothes for each of the 5 segments and the shoot went perfectly.   Go to Susans website www.briefcaseessentials.com to see the videos.

We pulled up to the curb at McCarren Airport in Las Vegas and checked all the baggage, we did the same thing in Wyoming so carting baggage wasn’t any problem at all.  We flew out on a Friday, shot Saturday and returned to Las Vegas on Sunday.

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Las Vegas Video Production Fun Jobs

July 14th, 2010

We have two more Video Production bookings this month and they should be fun. The first is a multi-camera shoot of a womens football league championship game. The second is to record the flight data of a test flight at the Boulder City Airport. The latter is on the 20th and the former on the 31st. They should be a lot of fun!

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June Projects Update 2 - ChicksChicks Website

June 29th, 2010

Chick Hughes is a person who gets invited to all kinds of celebrity events. For the past 6 months we’ve been working on getting the http://www.chickschicks.com website online. It is a fantastic site with pictures and videos plus a members section where content is available to only those that subscribe.

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June Project Update 1

June 29th, 2010

June was a busy month with many Las Vegas Video Production projects including coverage of the XFanz convention at the Hard Rock Rehab Pool.XFanz Convention

Videos for Susan Spencer an author who has owned non-traditional businesses such as meat packing and was also the GM of the Philadelphia Eagles. SusanSpencer Speaks at Sunrise Hospital

We did a video on the Uniphyer, a Cisco compatible device at the InfoComm expo where we shot onsite and then produced a video to introduce the product.Uniphyer Video

We did a really fun video for ShopBest featuring Talking Dogs which highlights the advantages of using a shopping network for all online purchases.  A shopping network gives discounts and cash back for purchases that you would normally make anyway.  Our intern, Alex Moers, did a super job of putting this together.
http://www.youtube.com/watch?v=BGZwRd5QY00

We even put together two PowerPoint presentations; one for Dr. Hyson, a neurologist in town demonstrating a advantages of his products and another for HandiCab, a company working on getting regulatory approval for a cab company optimized to transport handicapped people in Las Vegas.

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Domestic Violence Video for the State of Nevada

June 29th, 2010

We’ve been busy with a very emotional video designed to help people understand the dynamics and causes of Domestic Violence. Most of the Las Vegas Video Production we do is centered on the convention industry.  This is different and aligns closer with a great deal of the work we did in NY where we produced training based on testimonials.  This video is being produced as a training video sponsored by the Nevada State Attorney General’s office. We turned the Henderson Convention Center into a studio and conducted interviews with victims, abusers and subject matter experts. The input we received was eye opening and hopefully will allow us to produce a video which will reduce Domestic Violence

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New Projects Last Week

May 1st, 2010

Last week we were at the International Esthetics, Cosmetics & Spa tradeshow. We did a Video Production project for a company that manufactures and sells a botox alternative with no needles or toxins. You can view the video at http://www.youtube.com/watch?v=-JRTRjl3Bu8

We also recorded for a similar product Frownies with CEO Kathy Wright. That video will be completed in a week.

While we were at it this busy week we recorded John Croce from Phybridge and IP telephony partner of Cisco at the Cisco booth.

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Aardvark Video works with Freeman Exhibitions on ISC Convention Video

April 18th, 2010

This seemed like it would be a pretty straightforward project.  Freeman, one of our collaborative partners asked us to help produce a video as part of the keynote presentation for the ISC convention.  The original plan proposed called for an animation.  This morphed into instead a live explosion of a glass logo on stage which would transform to another logo.  Our role was to take the footage of the explosion and merge it into the original keynote video.  Unfortunately a technical glitch prevented the explosion from occuring properly and footage didn’t exist.  With the power of our software and creativity, in editing we created the explosion, prepared the video, made DVD’s and had it showing on monitors all over the show the next morning.   Here is a link.

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  • We also created a video of the 50 minute Keynote Panel Presentation and had it ready for their website the same morning.  Here is the link to the keynote video:
    watch the video on Securityinfowatch.com here
  • The next day after delivering the videos, we shot the convention all day and got great footage for the ISC website.

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