Zero Gravity, Cycling and Go Carting company outing video for Infinera

January 23rd, 2010

Last week we produced a video for Infinera, a telecommunications company out of Silicon Valley.  They were in Las Vegas for their 2010 Sales Meeting and booked three groups of employees to go out and have fun at Zero Gravity faux sky diving, Fast Lap Go Carts and Cyclery Bicycle tours out of Red Rock.  Our task was to go with each group and gather footage that would be used in a video they would show the next day.  I went with the bicycle group.  I sat in the back of our hatchback and with the camera on a mount to steady it, got cycling shots as good as seen on ESPN.  The bikes reached speeds over 40mph.  Our three crews did a great job of capturing the fun.  We edited till 3AM that morning with two editors and workstations going all out and delivered the video at 7AM.  The people at Infinera loved it.  You can view it at the link below:
Infinera 2010 Sales Meeting Video

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Caddy Mates - girl caddies video

January 23rd, 2010

Last Saturday we shot a video for Caddy Mates.  These are beautiful girl model caddies that make playing a round of golf fun.  We shot at Angel Park in Summerlin (Las Vegas) and had the run of the facility.  Caddy Mates is owned by Chantal Seeley with marketing by Kristy Nave.  They have branches in Las Vegas, Scottsdale and Orlando.  This video is really, really cute, catches the fun these girls provide and has received rave reviews from everyone that has seen it.  Watch it at the link below:
Caddy Mates - girl caddies in Las Vegas

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AVN 2010 Adult Video Expo shoot

January 23rd, 2010

During CES week we shot video at the AVN 2010 Adult Video Expo at the Sands Convention Center. We had a press pass and free access to all the participants. It was a gas; we interviewed all sorts of interesting people and put together a dozen videos. That included the legal prostitutes from the Mustang Ranch in Nevada, all kinds of porn stars and people selling all types of sex toys and related products.  The promo piece is below. We have many more that aren’t “G” rated that will be in the members section of www.chickschicks.com soon.

AVN -2010 Adult Video Expo Promo

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Ginny DePaso, “The Scarf Magician”

December 1st, 2009

Over the course of the last several months we put together a very ambitious project; the creation of a DVD and Iphone app providing instruction on 16 unique high fashion scarf ties.

This DVD and/or Iphone application shows and teaches with easy to understand videos how to transform an ordinary look to spectacular with Unique Scarf Ties. Scarves are a recession proof inexpensive way to change the look of a simple outfit, update the look of an older outfit, go from the office to a night out looking spectacular and to develop your own signature look which will position you above the competition and give you confidence in your appearance.

Ginny DePaso, your host, with years of image consulting background is known for always being stylish and constantly receiving praise for the look she creates. She provides scarf tying seminars to groups and she is now bringing her knowledge and skills to you in a manner that you can practice, review and reference right on your portable device. In this app, with her unique scarf tying designs and instruction, she will walk you through step-by-step how to get a look that will be in style, make you feel opulent, look younger, attract attention and get you comments and praise.

You can follow these links for a DVD preview, to purchase the DVD through PayPal ($19.95 plus shipping)or to purchase the Iphone/Ipod app ($9.95) from the Itunes store (Itunes must be installed on your computer to go to the Itunes store.) Any questions can be emailed to us.

YOUTUBE DVD PREVIEW
http://www.youtube.com/watch?v=WlsSoKLRYcU

WEBSITE FOR DVD PURCHASE (use PayPal option)
http://www.ginnydp.com/scarves_and_scarf_tying.php

ITUNES
http://itunes.apple.com/us/app/the-scarf-magician/id337145372?mt=8

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Recent Projects-Chris Steely & Scryptions

December 1st, 2009

We recently finished two really exciting and fun projects. The first was a marketing video for well known Las Vegas business coach Chris Steely. It was designed to show how Chris was different than most business coaches by having a unique blend of experiences including being a Marine, an MBA in Business, Extensive World Traveler and a Seasoned Coach. It was 2:46 minutes and captured Chris’s essence in a fast-paced motivating manner.

Our second project was due on a very short time frame for a company that produces and manages a medical transcription system. We had one day to shoot and three days to edit and produce a video which would be used as a keynote at a pending convention. We started by setting up a green screen for chroma keying in the Scryptions office and shooting the owner of the company presenting on camera. This took a full day. In order to get the work done, we put two editors on the project full time and were able to get 60 hours of editing into the remaining three days. This was a good example of ramping up our services to serve a customers needs.

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Video Provides Value Added to Convention Planners

May 22nd, 2009

The Value Added of Video Production

Written by Richard DePaso 5/22/2009

Every meeting planner knows that for any large meeting A/V plays a major role in creating the staging for displaying information during presentations. However there are other equally important aspects of video production which are sometimes overlooked and omitted from meeting, convention and tradeshow planning. These aspects give added value and subsequent utility and financial return on what occurs at the event. If you include this planning and capability you are doing a more complete job for clients and providing value added and additional revenue for your company. Let’s look at not only the benefits to you but also to your client.

Tradeshow Marketing Video
If you are a convention planner running a tradeshow you know how the revenue stream is fed by exhibitors showing their product and attendees attending. The lifeblood of sustaining a show is to attract exhibitors. You can tell exhibitors about your show but there is no way for them to see and identify with how it can help them like viewing a video where they can see the show, hear and identify with the experiences and successes of current exhibitors. We recently did 4 videos for a tradeshow producer for this purpose. Each one was tailored to match the vibe and customer base of the individual show. The show sales people using this “tool” are ecstatic with their results attracting new exhibitors. The videos are on their website for easy access at the following link:
http://www.busjour.com/tradeshows.html

Presentation Recording
At every show there are presentations and seminars. A presenter has likely spent months preparing and rehearsing the perfect presentation. After the presentation, a month or even a week down the road, will people remember what was said? Did everyone who should have seen the presentation see it? Once a presentation has been made the value of the content and effort need not end nor need it be limited to only the people attending. Video taping allows the content to be documented and distributed either with media such as DVDs or put on the web allowing distribution to a much larger universe. Many times the presentations can be live streamed real time over the web to large audiences who couldn’t attend. If the presentations are part of a paid program, the distributable content such as a DVD set can be a value added to the seminar cost and a convenient alternative to note taking.

Exhibitor Publicity
If you are an exhibitor at a show you’ve spent money on your booth, on travel and on your employee accommodations. You are hoping that by exhibiting you are going to get new customers and increased business from current customers as a return on this investment. Your visitors and current customers are an ideal source for recording testimonial interviews, getting more publicity on your exhibit or having your best sales people do demos on your product or service. These can be used on your website or part of other promotional material and allow you to keep generating a return on your booth investment. The link below is a booth video for a company recently at NAB. Go to the website and click on the “Nab Show Follow Up” section.
http://www.clonwerk.it

Event Recording
Often even in difficult times as a company you want to reward your employees or generate morale and team building by sponsoring events such as golf outings, trips and dinners. Recording of these events are always well received and can be a lot of fun while adding to your goal accomplishments.

There are many more instances where video production can add favorably and financially to your venue. In a later editorial, more can be explained

Further examples of these and other tradeshow, convention and meeting video can be found on our website.

http://www.aardvarkvideo.tv/morevideos.html

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Las Vegas Video Production in April

May 2nd, 2009

April was a very busy month for Aardvark Video. During NAB we did a shoot for Clonwerk, an Italian company that developed and exhibited a poker table that automatically read cards and bets and displayed what you normally see at poker tournaments immediately on a monitor. This is accomplished through RFID technology. The objective is to streamline post production or live feeds by having this data automatically available and displayed. We didn’t have much time to enjoy the show but stopped by the Panasonic booth to see our friend the product manager for Panasonic AVC cameras, Steve Golub.

Earlier in the month and during NAB we did many jobs taping seminars. These even included providing onsite encoding and loading to the web. We are always available to describe the options we can provide for such needs

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Las Vegas and NYC Trade Show Video Production

April 17th, 2009

It’s been an exciting time for us the past couple of months. We’ve been extremely busy taping conventions in Las Vegas and recently completing 2 videos for the Business Journal, a client that stages and manages apparel shows. These videos show the advantages and actual accomplishments achieved by exhibitors having a booth and showing their products at these shows. We have two more videos to complete showing the wonderful job Business Journal does producing the shows and for us capturing the tone and excitement of the shows. Follow the links below to the Moda and Fame shows

http://www.modamanhattan.com/manhattan/photos.html

http://www.fameshows.com/GALLERY_set.htm

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Strategic Real Estate Convention Recording

March 27th, 2009

We just finished 3 hectic days of video taping a convention for a dynamic company that trains on how to do real estate “Short Sales”.  I have to say this is a great company and a great bunch of people who attend.  The information was so important to the attendees that they showed up at 6:30AM and stayed till the end usually around 9PM.  Mot of the people there are young and very bright and making hundreds of thousands of dollars/year.

For us to video tape is a grueling process.  We ended up with over 30 hours of footage for the 3 days.  That included taping the speakers and doing interviews.  To save editing time,  we record directly to a hard drive and give the hard drive to our customer at the end of the session.  This is by far the most efficient method and we are very proficient at it.  Our setup includes, on a platform, a Sony DSR300 recording to a laptop using Adobe OnLocation with an external drive.  We use an audio mixer to balance speakers, a camera monitor and a larger computer monitor.  We record directly to tape also as a backup.

This setup is available to any customers that want to record seminars or separate speakers.  For shorter segments, we can provide the files on USB Flash Memory.  If you have questions on this, give us a call on 800-692-4445 or via email creators@computer.net

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Panasonic HMC150 HD Camera Review

March 27th, 2009

Aardvark Video
Panasonic HMC150 Review

I’m Richard DePaso, owner of Aardvark Video and the president of the Las Vegas Videographers Association. I’ve been looking at and studying the pluses and minuses of HD camcorders for quite some time but hesitated to buy a unit because of the changing technology, multiple formats, lack of low light capability, difficulty focusing and expensive prices. Besides that, my market, largely convention related, hadn’t really requested HD footage. During 2008 I began to see a shift to 16:9 HD requirements and knew I couldn’t hold out much longer.

Even though I hadn’t bought an HD camcorder, I had rented several, tried out others and generally was dissatisfied with the performance for the price. The low light capability was abysmal, the recording media was expensive, wide angle lenses were unavailable or very, very expensive and the camcorder didn’t have the controls and feel of a professional camera.

At 2008 NAB I saw the prototype of a camcorder at the Panasonic booth that excited me. Panasonic had developed a high quality truly evolutionary unit that took the basic form factor of the highly regarded and successful DVX100 series of SD camcorder and made a HD unit. This camcorder appeared to address all my HD concerns:

• It had professional controls
• It was well balanced
• It was light
• It had tremendous low light capability
• It came with a wide angle lens and astounding depth of field
• It used inexpensive SDHC cards for recording media at less than 24mb/second
• It had recording time of almost 2 hours at the highest quality level on readily available inexpensive 16Gig SDHC cards
• And best of all, it was positioned to sell for under $3500.

During the fall I was fortunate to get a unit to try out and it has lived up to all my expectations and more.

The technology records in the AVC format, an MP4 codec more efficient than MP2 used for XDCam, HDV and other formats. The picture quality in terms of resolution, color clarity and low noise is astounding. A 16Gig card gives 98 minutes of recording time at the highest resolution and the battery it ships with gives about the same amount of time.

Field Tests
The first thing we did was buy several of the inexpensive memory cards and two higher capacity batteries to give us a full day of recording time.

To test this camera, I took it on assignments that other HD camcorders I had used did poorly on. The first was in a nightclub where the lighting is barely visible. I used a 35 Watt camera light and was amazed at the result. At 12DB’s of gain there was absolutely no noise and the color fidelity was exceptional. Using the auto focus feature, even in the near darkness, all my shots were in focus.

I then taped the SEMA show at the Las Vegas Convention Center. This is the auto show where manufacturers display their latest products. In the past at this show, I had experienced a lot of problems getting good vehicle shots because often the vehicles are close together and a wide angle lens is needed. Many of the areas of the show aren’t brightly lit either. On this shoot I also had another manufacturers HD camera which with the lens attached sold for over $14,000.

We shot side by side shots using both cameras and the results were again astounding. The Panasonic’s wide angle lens easily allowed shots I had always struggled with. The low light sensitivity produced vibrant color and the auto focus and great depth of field kept everything in focus. Additionally the light weight and good balance reduced fatigue that the other camera created. The ability to interface with professional XLR microphones and hook into sound systems at the show were important features for us.

Next we tried the camera mounted on a jib on a two camera shoot using the Panasonic HVX200 P2 camcorder as a second handheld camera. These cameras matched up well even though the AVC camcorder required approximately ½ the amount of light and was set at 6DB gain as opposed to 12DB on the handheld. We had ceiling lighting and put a small portable lightweight Sima LED light on both cameras with tungsten gel. For this nearly one hour shoot the P2 camera needed two 32 gig cards while our camera on a 16GB card didn’t use nearly all it’s capacity. The file size difference was about 10Gig for AVC and about 50 Gig for P2.

The lightweight AVC camera was easy to maneuver, kept everything in focus and exposed our scene perfectly with no manual adjustment; just sitting on the jib and being maneuvered.

Our next assignment involved flying to a distant city to tape a tradeshow. In the past we always had problems with shipping our full size camera and dealing with extra bags of equipment. This unit was a joy to travel with. We were able to fit all our equipment in a small camera bag and soft tripod case which allowed us to put camera, batteries, light stand, tripod, lights and other miscellaneous equipment in the two bags we were able to carry on as well as bringing a laptop to work with the footage on the long flight home.

The camera worked flawlessly shooting 1080 30P footage in mixed and low light situations. We used small Sima LED camera mounted lights and they provided all the fill we needed. We were able to download the takes from the SDHC cards and edit/review footage on site so that our client had a good sense of what was accomplished before we left.

Work Flow
This is the area where AVC is probably where XD Cam was last year. It’s a situation where post-production products are catching up to the acquisition format and in just a few short months I’ve seen advances which now make AVC a viable editing format.

To understand my experiences with this I’m going to include information which will be helpful to anyone planning on using this camera. I’ve tested both on PC’s using Adobe Premiere Pro and on the Mac using Final Cut Pro.

To start, I have to say moving the files to a hard drive are a piece of cake. You can transfer directly from your camera using the USB connector or you can take the cards out and use a card reader. I bought a small reader and a 16GB card on Amazon for under $30.

For years we’ve edited on both platforms; on the PC with CS3 and an AMD processor with 2 gigs of memory running Windows XP and on a dual processor Power PC Mac with 2 gig of memory. We’ve never had any problems with the formats we’ve used, mostly DV.

Though you can edit in CS3 on a PC, CS3 doesn’t recognize AVC natively. You can use a workaround transcoder Panasonic provides to convert your files to DVC Pro HD however the file sizes are about 5 times as much as the native AVC. Additionally with 2 gigs of memory, scrolling or working on my timeline wasn’t very smooth with the transcoded files. This isn’t to say you can’t edit on a platform like this, it just isn’t ideal. Windows XP limits the amount of memory it recognizes and HD really needs more. What works better is a 64Bit system like Vista where you can work with 4 or 8 Gig of Ram. Because I really loved this camera I decided it was worth it to build a system to support it. I built a Vista 64Bit system with 8Gigs of memory and installed Adobe Premiere Pro CS4 which supports AVC natively.

The latest version of CS4 including patches from their download site, recognized AVC files instantly and allowed me to put them on the timeline, mix with P2 files or any other format I needed. Editing became seamless and efficient. However for maximum effectiveness, you need a dual quad core processor machine (8 cores) and a powerful graphic card. Anything less produces a timeline which is not quite smooth when scrolling.

We purchased and installed Sony Vegas 8.1 and found that it recognized the AVC files natively and provided a much smoother timeline scroll. The disadvantage is the lack of built in integration with other Adobe applications.

On the Mac side, our Power PC Mac not only didn’t recognize AVC files, it didn’t recognize the transcoded files we produced and in fact wouldn’t let us transcode. We learned that an Intel processor Mac was needed. Because we loved this camera, we bought a Mac which would work; a MacBook Pro laptop. With CS4 Premiere Pro this machine worked flawlessly. Final Cut required us to log and capture AVC files which converted them to Pro-Res. Here again the file size is much larger than AVC. We are waiting to see if Final Cut will have updates soon allowing native AVC editing.

Other Considerations
There are some minor features I would like to see improved on in this camera. There are no markings which show this is an HD camera. In professional applications where the size of the unit might not belie its true capabilities, this feature is needed to give credibility. I’d also like to see the User buttons have the capability to include variations of camera setup such as black stretch rather than relying on the scene file knob on the back capable of this function

We visited the CES show this winter and learned that the SD spec is soon to be expanded to SDXC with capacities of 64GB, 128GB, 256GB, 512GB and up to 2 Terabyte. We are hoping that the camera will be able to accept these cards and with the capability to hold up to 2 Terabytes and running on AC power, the cameras can record for days uninterrupted.

We also saw at every equipment manufacturer’s booth a large variety of new low to medium cost AVC HD camcorders aimed at consumers. As these units gain a foothold I expect AVC products to proliferate in both acquisition and post-production products.

In summary, the Panasonic HMC150 HD camcorder is ushering in a new era of convenient, inexpensive, low light capable HD acquisition for professional applications.

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